Cultural history on a grand scale, this immensely readable book--the summation of decades of study by one of the world's great scholars of the book--is the story of writing from its very beginnings to its recent transformations through technology.
Traversing four millennia, Martin offers a chronicle of writing as a cultural system, a means of communication, and a history of technologies. He shows how the written word originated, how it spread, and how it figured in the evolution of civilization. Using as his center the role of printing in making the written way of thinking dominant, Martin examines the interactions of individuals and cultures to produce new forms of "writing" in the many senses of authorship, language rendition, and script.
Martin looks at how much the development of writing owed to practical necessity, and how much to religious and social systems of symbols. He describes the precursors to writing and reveals their place in early civilization as mnemonic devices in service of the spoken word. The tenacity of the oral tradition plays a surprisingly important part in this story, Martin notes, and even as late as the eighteenth century educated individuals were trained in classical rhetoric and preferred to rely on the arts of memory. Finally, Martin discusses the changes to writing wrought by the electronic revolution, offering invaluable insights into the influence these new technologies have had on children born into the computer age.

The emergence of the book was not merely an event of world historical importance, but the dawn of modernity. In this much praised work, Lucien Febvre and Henri-Jean Martin mesh together economic and technological history, sociology and anthropology, with the study of consciousness itself to root the development of printing in the changing social relations and ideological struggles of Western Europe. Now that the printed page may become a thing of the past, "The Coming of the Book" is more pertinent than ever.

The book as the subject of a distinct historical discipline dates from the landmark publication of "L'Apparition du livre" by Lucien Febvre and Henri-Jean Martin in 1958. In this further contribution to his pathbreaking work with Febvre, eminent French historian Henri-Jean Martin explores the role of the book and book industry in early modern France. Martin begins with a sweeping look at the revolutionary role played by the new technology of printing in Europe of the Renaissance and Reformation. Shifting the focus to France, he then examines the political implications of publishing in the reign of Francis I, including such topics as the founding of royal and university libraries, the role of church-state relations, Richelieu's cultural program, and censorship.

In revealing case studies of Rouen and Grenoble, Martin pinpoints precisely which books were sold and to which social groups, and explains why the initially successful printers of Rouen were eventually forced out of business by the Parisian courts. Martin also casts a discerning eye on early graphic design--from the first illustrated "coffee table" books purchased by the newly rich to the invention of the paragraph to facilitate reading. And he shows how attempts by the French government to suppress and control publication were eventually thwarted by free market forces from Amsterdam and Neufchatel. This is a book that will be of interest to those who study the history of the book, intellectual history of early modern Europe, and the relation between politics and ideas.